In , a French wax manufacture owner offers Ramdane Touhami the possibility of taking over the company with him, in order to reinvent it. Ramdane Touhami launches a chic, classic, made by local craftsmen new clothing line, called RT. For the restaurant, he created a bistro-inspired decoration with Thonet chairs, with a menu offering typical and casual Catalan food. Retrieved 16 April Ramdane Touhami et Victoire de Taillac”.

45 teuchiland

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In terms of distribution, Ramdane Touhami, decides to do a pop-up store, before the increase in popularity of concept stores.

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Without this technology, all of these treasures would have remained inaccessible. This last one has a more urban style. Modern luxury shop based in Barcelona.

45 teuchiland

Most of them, unknown to the public, arrive for the first time to the French market. Often called ” a multi-disciplinary and polymath entrepreneur ” [2] by the international press, he has created different companies in the fashion, art, PR, and beauty industry since the early 90s.

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He works once again with Yorgo Tloupas for the visual identity of the place. Searching to reinvent their brand concept, Santa Eulalia, [32] a luxury shop based in BarcelonaSpain contacts him to do the job.


Ramdane Touhami et Victoire de Taillac”. A second sale point is created at the French department store, Printemps. Alongside his wife, Victoire de Taillac, [16] he reinvented the 19th-century perfumery, of the once master perfumer Jean-Vincent Buly.

They don’t show any clothing piece on the window display. Ina French wax manufacture owner offers Ramdane Touhami the possibility of taking over the company with him, in order to reinvent it.

Looking for a new experience, he introduces himself as a stylist, around the Sentier neighborhood, teuchilahd as a textile and garment manufacturing district. The collection designed by him for And.


But the project wasn’t ready yet, due to financial reasons. He creates the ” 33 1 R lax “, an area reuniting magazines, CDs, electronic devices, furniture, accessories. The Parisian shop, placed in the heart of the Latin Quarteris called ” bureau politique ” Political Office. This collection will only be sold in Osaka and Aoyama.

Founded inthe brand belongs since the 19th-century to the Sanz, a traditional and genuine Catalan family. Consisting on t-shirts, trousers, sweats, jackets and accessories marked with a gold rivet, one of the designer’s signatures.

Upon his return to France, he starts a new entrepreneurship project.

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teuchhiland The thirteen boutiques opened their doors on 12 March Ramdane Touhami himself performed these “door-to-door” calls to better inspire confidence in the brand’s renewal among his contacts and manufacturers.


Retrieved 16 April The New York Times. The Business of Fashion. The products sold on Hypeteam were not available outside the website, a selection of imported goods and techiland sales. Everything has to be completely redesigned, without disintegrating the brand image. Interpreting outfit elements one by one three-quarter raincoats, pleated skirts, trousers, shirts, cardigans, teddyRamdane Touhami brought them forward to free them from constraints.

45 teuchiland

Italic or bold markup not allowed in: Retrieved 17 April The brand’s t-shirt was sold in twenty shops. He does some consulting, on purchasing and creation, plus designs a pop up corners ” collection ” for different brands, such us: A different color is used to differentiate each product category, a unique graphic universe, with the aim of breaking the rules of the existent beauty shops.

Therefore, each collection has a strong image.