iPhone 3G Launch

The last photo taken on my E61i

On Thursday Siew and I lined up at the Optus Store in Sydney for the midnight launch of the iPhone 3G. We turned up just after 8 and joined the line about half way down the block on Hunter St.

The “rent-a-happy-person” people were accomodating, giving us coffee, pizza, chocolates up to the store opening time. Optus even hired the to give the liners a massage throughout the night (I refused because of the media attention).

There were tons of reporters about, showing behaviour I can only describe as being vulture-like. I was accosted by some guy I’d never seen before from the Channel 9 Today Show. See me look like an idiot as the “number 151 guy” in the clip (sorry no embeds as far as I can see).

All in all the experience was good up to the store opening. From then on it was a shambles. We waited for almost 2 hours to get in the store and another 40 mins inside the store itself. We waited for a while for someone to take us to a terminal (no one seemed interested), then the guy serving us didn’t seem to know what he was doing (we had to help him find some options in his interface).

Once that was done we were taken to some guy with a laptop running iTunes to “unbrick” our phones. (Vodafone ) It seemed to be a small piece of software that connected to the Apple server and popped up with an OK message. While it was the usual Optus experience, it wasn’t good doing it at 2am. Surely there was a better way.

I’d suggest that they get everyone to pre-register their plans in any Optus store and have the cut-over date and time of midnight on the launch day. All we would have needed to do was walk in, pick up our allocated phone, “unbrick” and walk out. Simple.

Anyway, I’ve got the phone and the initial impression is that the App Store changes everything.

Gallery and YouTube clips are below.


Line Walk


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